At Emergent Properties, I'm privileged to contribute as an advisor to the evolution of the world's pioneering Long-Form AI platform. My involvement centers around guiding the development and strategic positioning of EmProps OpenStudio and helping them in their fundraising journey

This avant-garde suite of tools is set to revolutionize the art space by providing creators with unparalleled capabilities to design, commercialize, and disseminate AI-empowered artwork.

Leveraging my extensive experience in web3, e-commerce, and digital innovation, I collaborate closely with the technical and product teams. My role encompasses providing insights into market dynamics, offering technical guidance, and ensuring the platform not only meets but exceeds user expectations. With a keen eye on the ever-evolving digital landscape, I'm dedicated to ensuring that EmProps OpenStudio™ stands at the forefront of artistic and technological fusion.

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In the imaginative and vibrant world of TOYMAK3RS™, I have the pleasure of playing a strategic role as an advisor. With a celebrated legacy of delivering creativity and ingenuity, TOYMAK3RS™ stands as a hallmark of excellence in toy design and innovation.

My collaboration with this talented team of designers and artists revolves around infusing the company's already profound legacy with fresh insights from the realms of digital commerce, product innovation, and user engagement. With a shared passion for creating not just toys, but memorable experiences, I work closely with the team to explore new horizons in toy creation and distribution.

Together, we're committed to ensuring TOYMAK3RS™ continues its tradition of bringing joy and happiness to collectors globally, while also pioneering the next big trends in the toy industry. At TOYMAK3RS™, the game of creativity and innovation is always afoot, and I'm thrilled to be a part of this exciting journey.

"Babes" by Petra Voice, was a 333-piece open edition Ai PFP project released on Foundation in partnership with Coinbase during their 2024 Onchain Summer campaign.

The Chimpers Collectible Card app is a groundbreaking digital experience designed to immerse users in the rich world of the Chimpverse, combining storytelling, adventure, and creativity. Hosted on Base, this app allows collectors to seamlessly sign up and dive into the world of collectibles, offering an innovative pack-ripping experience where users can open packs of NFTs to discover unique cards that showcase the Chimpers’ adventures. With multiple login options and a user-friendly interface, the app makes collecting digital assets more accessible than ever. Beyond the core pack-ripping mechanics, the platform serves as a space to incubate creativity, support artists, expand the Chimpers IP, and onboard new collectors to the world of on-chain collectibles. Users can look forward to exciting upcoming drops, creative engagement opportunities, and a thriving community built around the Chimpers universe.

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As a dedicated and skilled professional in the rapidly evolving NFT space, I played a pivotal role in shaping the success of Chris Brown's Breezyverse NFT collection. Recognizing the unique blend of art, music, and culture within the Breezyverse, I was instrumental in crafting a meticulous drop strategy that maximized engagement and value for both the artist and the community.

Leveraging deep insights into market trends and community behaviors, I outlined a phased approach for the NFT release, ensuring that each drop was timed perfectly to generate anticipation and buzz, while aligning with broader promotional efforts.

Furthermore, I was entrusted with the responsibility of guiding the design and implementation of the mint page, including supporting credit card minting through our partner Winter &the structure of the smart contract.

My efforts guaranteed that fans could mint their Breezyverse NFTs with ease, while also ensuring robust security measures to protect both the project and its community from potential vulnerabilities.

In my recent collaboration with IMAX, I played a pivotal role in the conceptualization and development of their innovative IRL digital collectible claim system.

This groundbreaking initiative allows movie-goers to claim NFT-based tokens as proof of having watched a movie.

By leveraging the unique capabilities of blockchain technology, we crafted a prototype that not only incentivizes cinema attendance but also serves as a foundation for a dynamic customer engagement platform.

The system fosters a unique connection between the brand and its audience, bridging the gap between traditional movie-watching and the digital realm, and amplifying the IMAX experience beyond the walls of the cinema.

By leveraging the unique capabilities of blockchain technology, we crafted a prototype that not only incentivizes cinema attendance but also serves as a foundation for a dynamic customer engagement platform.

The system fosters a unique connection between the brand and its audience, bridging the gap between traditional movie-watching and the digital realm, and amplifying the IMAX experience beyond the walls of the cinema.

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As sited famed multi-media company Lyrical Lemonade with the launch of “The Carton” an NFT collection signifying their past, present, and future. The disruptive nature of blockchain technology aligns perfectly with the core tenets of Lyrical Lemonade and L3MON is our foray into the new digital age.

Consulted Lyrical Lemonade on a smart contract that met their desired drop mechanics and helped them host their artwork on a decentralized server and prepare the metadata for their collection

Made the introduction to Chainpass and implemented the Summer Smash Ticket Claim system that allowed users to claim their tickets and get access to the live event using blockchain technology.

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Assisted Baltimore-based artist Vinnie Hager, celebrated for his unmistakable bold lines, shapes, and patterns, with his groundbreaking art project titled ‘Diary‘. For "Diary" by Vinnie Hager, I played a pivotal role in transforming a decade of Vinnie Hager’s artistic journey into a generative collection of digital art. Beginning with 100 foundational physical drawings that Vinnie had archived over the years, I devised and implemented scripts that programmatically breathed new life into these artworks. By segmenting the drawings into 12 distinct visual categories, I developed algorithms to overlay these with a diverse range of color palettes. My code smartly detected the white layers within the artwork and replaced them with selected colors, creating pseudo-randomized digital variants of each piece. These unique, algorithmically-generated artworks were then made available as NFTs on OpenSea's partner platform, offering art aficionados a digital piece that also promises a corresponding physical artwork in the future. Through my technical expertise, I bridged traditional artistry with the burgeoning world of NFTs, showcasing Vinnie's legacy in an innovative light.

At WarnerMedia, I pioneered a project that utilized Nielsen TV data and consumer surveys to craft audience lookalike models through Random Forest regression, predicting demographic-based viewership on our linear TV platforms. We built an optimization model to enhance demographic-targeted impressions across all showtimes for advertisers. To cater to the Latin American market, we developed a self-service tool, empowering the sales team to autonomously define audience segments and determine ideal ad placements, which significantly assisted in sealing advertising contracts. As the lead product manager, I directed the engineering team, curated feedback loops with sales, and managed the development trajectory. This initiative transformed a lengthy manual procedure into a few-hour streamlined process via a custom React UI, integrated with machine learning models on AWS Fargate and Lambda, all housed in AWS Snowflake, setting a new standard for audience-targeted advertising.

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Founder and Chief Innovation Product Officer

Instrumental in conceptualizing app functionality and user interface. Investigated viable API's from third party vendors to compliment intended functionality. Lead valuation strategist and market researcher.

Project Manager through development cycle. Involved in Database infrastructure, User Interface and User experience project planning and execution, Integration's with external API's, integrations for data routing and capturing, and resource management for off-shore development.

Instrumental in conceptualizing app functionality and user interface. Investigated viable API's from third party vendors to compliment intended functionality. Lead valuation strategist and market researcher.

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