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SAYEED 
MEHRJERDIAN

About
Sayeed Mehrjerdian
About
Sayeed Mehrjerdian
About
Sayeed Mehrjerdian
About
Sayeed Mehrjerdian
About
Sayeed Mehrjerdian
About
Sayeed Mehrjerdian

I am an Atlanta-based technical product manager who has built tech products for over a decade in the e-commerce, digital marketing, and data science space for companies like Foundation, HomeDepot & WarnerMedia. I specialize in bridging the gap between c-suite and sales organization business needs and technical requirements for engineering and UX teams.

Before building tech products, I worked in warehousing, storage & pick optimization, and inventory analysis for an industrial supplier after graduating from Georgia Tech with a degree in Industrial and systems engineering.

More recently, I have been a senior product leader at Foundation, building out a web3 social network called Rodeo. In addition, I have been running a software development agency with a focus in web3 that has helped brands and entertainers like IMAX, Lyrical Lemonade, and Chris Brown enter the NFT space. We have also built experiences for some of the biggest names in web3 including Vinnie Hager, Chimpers, Alien Frens and Fewocious.

I am an NFT & Crypto enthusiast with a strong interest in futbol, food, and finance. I am a music obsessive and a travel enthusiast. I love going to concerts, music festivals and sporting events and traveled to over 30 countries. I married my high school prom date and just had my first child, a beautiful daughter named Rumi.

Works
Featured
Works
Featured
Works
Featured
Works
Featured
Works
Featured
Works
Featured
Advisor - Emergent Properties
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Advisor - Emergent Properties

At Emergent Properties, I'm privileged to contribute as an advisor to the evolution of the world's pioneering Long-Form AI platform. My involvement centers around guiding the development and strategic positioning of EmProps OpenStudio and helping them in their fundraising journey

This avant-garde suite of tools is set to revolutionize the art space by providing creators with unparalleled capabilities to design, commercialize, and disseminate AI-empowered artwork.

Leveraging my extensive experience in web3, e-commerce, and digital innovation, I collaborate closely with the technical and product teams. My role encompasses providing insights into market dynamics, offering technical guidance, and ensuring the platform not only meets but exceeds user expectations. With a keen eye on the ever-evolving digital landscape, I'm dedicated to ensuring that EmProps OpenStudio™ stands at the forefront of artistic and technological fusion.

Advisor - Toymak3rs
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Advisor - Toymak3rs

In the imaginative and vibrant world of TOYMAK3RS™, I have the pleasure of playing a strategic role as an advisor. With a celebrated legacy of delivering creativity and ingenuity, TOYMAK3RS™ stands as a hallmark of excellence in toy design and innovation.

My collaboration with this talented team of designers and artists revolves around infusing the company's already profound legacy with fresh insights from the realms of digital commerce, product innovation, and user engagement. With a shared passion for creating not just toys, but memorable experiences, I work closely with the team to explore new horizons in toy creation and distribution.

Together, we're committed to ensuring TOYMAK3RS™ continues its tradition of bringing joy and happiness to collectors globally, while also pioneering the next big trends in the toy industry. At TOYMAK3RS™, the game of creativity and innovation is always afoot, and I'm thrilled to be a part of this exciting journey.

Babes
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Babes

"Babes" by Petra Voice, was a 333-piece open edition Ai PFP project released on Foundation in partnership with Coinbase during their 2024 Onchain Summer campaign.

Chimers Trading Card App
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Chimers Trading Card App

The Chimpers Collectible Card app is a groundbreaking digital experience designed to immerse users in the rich world of the Chimpverse, combining storytelling, adventure, and creativity. Hosted on Base, this app allows collectors to seamlessly sign up and dive into the world of collectibles, offering an innovative pack-ripping experience where users can open packs of NFTs to discover unique cards that showcase the Chimpers’ adventures. With multiple login options and a user-friendly interface, the app makes collecting digital assets more accessible than ever. Beyond the core pack-ripping mechanics, the platform serves as a space to incubate creativity, support artists, expand the Chimpers IP, and onboard new collectors to the world of on-chain collectibles. Users can look forward to exciting upcoming drops, creative engagement opportunities, and a thriving community built around the Chimpers universe.

Work Experience

February 2024
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Current

Foundation

Senior Product Manager
As a Senior Product Manager at Foundation since February 2024, I have focused on leading cross-functional teams to deliver innovative features and drive platform adoption, particularly within the Rodeo social network. Spearheading its development, I led the implementation of key features such as Farcaster profile and social graph importing to streamline onboarding, public minting pages, sharing via Farcaster frames to boost user acquisition, a profile search functionality to enhance user discovery, and a commenting system to increase engagement.
July 2021
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Current

Metaseed Labs LLC

Co-founder / Head of Operations
Oversaw the product lifecycle of projects that cumulatively generated over $2M in revenue, working with top-tier clients such as IMAX, Chris Brown, and Lyrical Lemonade and web3 clients like Chimpers, Alien Frens and Fewocious.
March 2023
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August 2023

ethpass

Director of Product Management
Lead the overall product strategy and vision, ensuring alignment with the company's goals in the rapidly evolving web3space.
March 2022
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March 2023

Dropolis

Director of Product
Responsible for scoping pre-launch NFT marketplace requirements, website & platform product delivery plan, defining scope & technical requirements for initial NFT token launch, guiding marketing & social media plan for initial launch, coordinating design efforts with a product designer for platform UX designs
Feb 2020
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March 2022

Warner Media

Technical Product Manager
Worked with Data Science team and Product Delivery team to build a product that supports the advertising sales & audience targeting / ad delivery process. Responsible for product delivery plan, defining scope, gathering technical requirements, writing user stories, story pointing, backlog maintenance & grooming, feature prioritization and sprint planning.
2017
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2020

Purchasing Power

Product Manager / E-Comm Analyst
Digital Product Owner with focus on conversion/check-out/cart. Responsible for writing user stories, gathering acceptance criteria, user testing, usability & UX consulting, backlog grooming & prioritization and sprint planning. Product lead for Improvements to e-commerce site and native iOS & Android mobile app integrated with Hybris eCommerce platform
2016
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2017

Qiigo

Business Analyst
Managed and scored requirements for various development projects for digital marketing services using both internal development resources and an external on-shore/off-shore development agency
2012
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2016

Ace Industries

E-Commerce & Development Manager
Responsible for handling strategic planning, testing, and deployment of all e-commerce website projects. Evaluated analytics regarding web traffic, customer conversions, vendor pricing, inventory management, promotions, etc.

Education

2006
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2011

B.S, Industrial and Systems Engineering

Georgia Institute of Technology

Expertise

Product Development
Product Management
Backlog Management
Product Consultation
Engagement Strategy
Ecommerce Analytics
Design Lead
Web Animation
Web, UI, UX Design
Product Design
Branding
Logo Design
3D Design
Photography
Quality Monitoring
Photo Editing
User Interaction

Tools & Skills

Web Analytics
JIRA
Technical Writing
Web3 & NFT’s
Machine Learning
Prompt Engineering
ChatGPT

Advisory Roles

Brainstorming

Counseling

Consultations

Toymak3rs (Collectable Toys)
Emprops (Ai image generation)
FanFundr (NFT Social Proof)
Iconic Moments (Traditional Art NFTs)
ethpass (NFT based mobile wallet passes)
Reviews
Clients
Reviews
Clients
Reviews
Clients
Reviews
Clients
Reviews
Clients
Reviews
Clients
Nischay Upadhyayula
CrossMint
Sayeed consistently delivers enterprise quality at speed for web3 projects that push the industry forward. He is a trusted partner for CrossMint, and we can rely on them as thought partners to execute for our clients.
Toni Sudimac
Lyrical Lemonade
Sayeed has been nothing short of incredible to work with. We were fortunate to work together on our genesis collection and their ability to execute our exact vision on a tight timeline was second-to-none. His expansive knowledge of on-chain possibilities combined with their understanding of music and media have made him the ideal partner for us. The L3MON team can’t wait to work with Sayeed again.
Leo Chiang
Warner Bros.
I had the privilege of having Sayeed on my team for two years at Warner Bros Discovery, where he served as a Technical Product Manager for our Machine Learning team. In a relatively short timeframe, Sayeed led the foundational build for several advertising forecasting and optimization products, used by stakeholders in several continents.
Vinnie Hager
Letters
Creating your first NFT projects demands trust, respect, transparency, and patience. We, the Letters team, we’re extremely lucky enough to be connected to Sayeed through mutual communities. Sayeed helped steady the ship in preparation for our launch whilst also delivering inside a tight time frame. We greatly appreciate the help, support, and guidance from Sayeed and hope to work together again.
Brandon Winfield
iAccess Life
The team at Metaseed Labs has shown unparalleled dedication in creating a platform that empowers the disability community, blending complex technology with an intuitive interface. They've exceeded expectations in understanding our cause and translating it into a tool that encourages exploration, sharing, and accessibility.
Nischay Upadhyayula
CrossMint
Sayeed consistently delivers enterprise quality at speed for web3 projects that push the industry forward. He is a trusted partner for CrossMint, and we can rely on them as thought partners to execute for our clients.
Sean Herron
Alien Frens
The Alien Frens collection owes much of its success to this incredible person. He have brought our vision to life with his advanced coding skills, creating an engaging and interactive platform that has captivated the hearts and minds of crypto enthusiasts all over the world. To anyone considering working with this exceptional talent, we highly recommend him. He is not just skilled a developer, but also passionate and dedicated individuals who truly care about their clients' success.
Tristian Friedman
OpenSea
It's so easy to feel lost in Web3. The tech is nuanced and the space is ever-changing. The most important thing is to find a person that understands your vision, fosters creativity, and embraces the challenges that come with innovation.  This is why I recommend Sayeed to every creator I work with. He is knowledgeable, professional, and a pleasure to work with. Simply put, he is the best.
Matt Goldstein
Breezyverse
The NFT space isn’t always forgiving. Luckily Sayeed provides a level of service that can’t be bought…professionalism, attention to detail, and perhaps most important, peace of mind. I can’t thank him enough for his love and continued support.
Nischay Upadhyayula
CrossMint
Sayeed consistently delivers enterprise quality at speed for web3 projects that push the industry forward. He is a trusted partner for CrossMint, and we can rely on them as thought partners to execute for our clients.
Brandon Winfield
iAccess Life
The team at Metaseed Labs has shown unparalleled dedication in creating a platform that empowers the disability community, blending complex technology with an intuitive interface. They've exceeded expectations in understanding our cause and translating it into a tool that encourages exploration, sharing, and accessibility.
Vinnie Hager
Letters
Creating your first NFT projects demands trust, respect, transparency, and patience. We, the Letters team, we’re extremely lucky enough to be connected to Sayeed through mutual communities. Sayeed helped steady the ship in preparation for our launch whilst also delivering inside a tight time frame. We greatly appreciate the help, support, and guidance from Sayeed and hope to work together again.
Interests
Start-Ups
Web 3 & NFT ‘s
Entrepreneurship
Plants, Cooking, Live
Languages
English
Spanish